The Power of Really Simple Syndication

RSS has to be one of the top 10 most important elements which revolutionized the Internet Marketing World.  For anyone who may be a little fuzzy on the uses of RSS, let me run through a basic overview.  RSS stands for Really Simple Syndication.

RSS allows Internet Marketers, Bloggers, and News Websites to focus on what they do best, create engaging content.  Many time these efforts are geared toward obtaining new readership or potential customers.  An important aspect of building a readership is creating a means to retain those who are already interested in what you have to offer; this is where RSS comes in.

You've all seen the little orange icons which dot blogs and news websites all over the web.  Unfortunately many people don't understand how to utilize them.  Think about it as a newspaper delivery boy.  Any time you come across content where this little guy is present, you can instruct him to deliver the content from that page to a central location whereby you can read all of your favorite blogs and news in a central location.  Thats right.  You've now subscribed to the content and it will be delivered to you anytime something new is available. When you click on it, usually you get taken to the feed address and it displays the feed information you'll be seeing.

Many times they'll make it easy for you by giving you the option of what reader you'd like to send the information to.  This actually brings us to the next point and that is supplying a place for the delivery boy to send the information to.  You can have the feed sent to your computer's e-mail client, like Outlook for PC or Email if you own a Mac. this usually works great but the only downfall is you need to be at that computer to be able to keep up on all of your feeds.  The other option is to sign up for a reader service that you'll be able to access from any internet terminal.  I personally recommend using the free Google Reader mainly because it's free and so very easy to use.

It is important to know and understand how to use and teach your customers to use RSS to better allow them to follow your content.  Just remember your RSS feed is the delivery boy and your reader is your address the content is being delivered to.  By following this 1 principle you'll better retain the people enjoy what it is you have to say.